Post by account_disabled on Feb 3, 2024 4:09:02 GMT
Can help to effectively measure point-of-sale traffic resulting from your campaigns. Conversion rate The conversion rate corresponds to the percentage of visits to the point of sale resulting in a desired action, such as the purchase of a product, or the use of a promotional voucher. This conversion rate allows you to know whether your campaign was successful in engaging your customers or not. The general increase in sales Quite simply, by comparing the amount of sales per point of sale before and after your actions implemented for the drive-to-store, you will be able to notice a global approach to the results obtained.
If sales increase significantly, it is most likely due to your actions. Click rate If your campaign includes Ads online or on your social networks, the click-through rate measures the percentage of users who clicked on your ad and then WhatsApp Number List visited your store. This can measure the effectiveness of online-to-offline conversion. Use of promotions Have you offered promotions for customers who visit the point of sale? Count how many have been used, this will allow you to have a rate to assess the relevance of your promotional action. Surveys, forms and feedback Collect feedback from your customers who have visited the points of sale. For example, ask them what made them come to the store. This qualitative information can provide relevant statistics on customer experience and level of satisfaction.
What is the difference between drive-to-store and web-to-store? The two strategies are very similar. What is the French definition of Web-to-store? Web -to-store involves the consumer doing research online before going to the store. For example: the product locator is an online tool so that the customer can find out about the availability of a product in store. He did his research himself before going to the store. What is the French definition of drive-to-store? Drive-to-store is a strategy on the business side
If sales increase significantly, it is most likely due to your actions. Click rate If your campaign includes Ads online or on your social networks, the click-through rate measures the percentage of users who clicked on your ad and then WhatsApp Number List visited your store. This can measure the effectiveness of online-to-offline conversion. Use of promotions Have you offered promotions for customers who visit the point of sale? Count how many have been used, this will allow you to have a rate to assess the relevance of your promotional action. Surveys, forms and feedback Collect feedback from your customers who have visited the points of sale. For example, ask them what made them come to the store. This qualitative information can provide relevant statistics on customer experience and level of satisfaction.
What is the difference between drive-to-store and web-to-store? The two strategies are very similar. What is the French definition of Web-to-store? Web -to-store involves the consumer doing research online before going to the store. For example: the product locator is an online tool so that the customer can find out about the availability of a product in store. He did his research himself before going to the store. What is the French definition of drive-to-store? Drive-to-store is a strategy on the business side
