Post by account_disabled on Jan 27, 2024 5:03:40 GMT
I’ll show you the advertising data from an old link. This link has been on the shelves for almost two years, and then there is an obvious situation, that is, advertising orders account for 60%, and natural orders account for 40%, because the advertising CPC is low, the advertising ACOS is low, and the advertising budget can be burned. go out. This link is framed according to this ad layout: 1.
Accurate matching + BID 2. Phrase Phone Number List
matching 3. Manually locate ASIN 4. Broad match Because the phrase advertising campaign performed well, the exact matching + BID advertising campaign was suspended at the beginning of this year. This link is mainly because the phrase matching advertising campaign consumes a large proportion of the budget. The data for the last 7 days are as follows: Phrase match campaign data for the last 7 days: The overall performance of advertising is very good, and advertising orders are also profitable, but advertising basically depends on stabilizing the natural ranking.
Therefore, the advertising budget increases every month, and the BSR ranking of the link increases. The only problem is that the natural ranking of the link is not as good as the advertising ranking position. The natural ranking is at the bottom of the first page or the second page, and it is difficult to maintain a position at the top of the first page. In addition, the natural ranking of keywords has been declining in the past few days, which made me think further.
Accurate matching + BID 2. Phrase Phone Number List
matching 3. Manually locate ASIN 4. Broad match Because the phrase advertising campaign performed well, the exact matching + BID advertising campaign was suspended at the beginning of this year. This link is mainly because the phrase matching advertising campaign consumes a large proportion of the budget. The data for the last 7 days are as follows: Phrase match campaign data for the last 7 days: The overall performance of advertising is very good, and advertising orders are also profitable, but advertising basically depends on stabilizing the natural ranking.
Therefore, the advertising budget increases every month, and the BSR ranking of the link increases. The only problem is that the natural ranking of the link is not as good as the advertising ranking position. The natural ranking is at the bottom of the first page or the second page, and it is difficult to maintain a position at the top of the first page. In addition, the natural ranking of keywords has been declining in the past few days, which made me think further.
